On: Creating Alts: an alternative investment platform for private markets, unique financing deals & esoteric assets. Plus collecting behaviour, cultural trends, and The Beatles' 'Revolver.'
On: Creating a sunscreen brand, holding the advertising industry to better standards, where the creative talent is meant to go in a tech-fuelled fever dream, and writing, to continuously lobby for Death to Shit Ads.
Creating something with only me in mind as the audience to start, and see where the process of growing the publication takes it
A short case study in how I've approached building GROUPED as a publication, starting with the design process. Hopefully this will make sense. Probably not.
